How to Sound Human in a Noisy World
One of the biggest challenges for small business owners? Communicating what they do in a way that actually connects.
That’s exactly why we were excited to welcome Charlotte Haye, founder of Vivid Copy, onto the Wired for Success podcast.
Charlotte’s a UK-based copywriter with a real knack for helping brands sound more like people and less like cold, corporate brochures. She joined Jamie Morgan in the studio for an open, honest chat about tone of voice, clear messaging, and how businesses can stand out with words that actually feel like them.
What Makes Charlotte’s Story Different?
Charlotte didn’t start out in an agency or marketing team. Her roots are in her family’s catering business, working black-tie events and learning how to engage with people from all walks of life.
That real-world, people-first experience shaped the way she approaches writing today—creating copy that’s natural, confident, and bang on-brand for each client.
Now, she writes websites and email campaigns for small businesses across Surrey, Hampshire, and Berkshire. And when she’s not doing that? She’s writing zombie fiction for teens. Yep, really. She’s a storyteller through and through.
💡 Key Takeaways from the Episode
Charlotte shared some brilliant tips and perspectives for any business owner looking to improve their marketing message:
- Clarity always beats cleverness – Don’t try to sound smart. Say what you mean.
- Your tone of voice matters more than you think – It’s your brand’s personality in action.
- Avoid blending in – Generic messaging gets ignored.
- Write like a human – It builds trust and gets people to act.
- And yes… we finally answer the question: “But will it shred an egg?”
If you want a message that sticks, this episode is packed with practical insight.
About the Podcast
Wired for Success is hosted by Jamie Morgan, business coach and founder of Help Me Grow Business Coaching.
Each week, Jamie chats with real business owners and entrepreneurs from across the UK—sharing stories, lessons learned, and behind-the-scenes insights into what it really takes to build a business that works for you.
It’s not just about business tips. It’s about real talk, growth journeys, and the mindset shifts that make it all possible. Whether you’re just starting out or scaling up, there’s something in every episode for you.
Want to Get Involved?
Jamie also runs First Friday Networking in Camberley—a relaxed, friendly monthly event for local business owners. It’s a great place to meet likeminded people, grow your network, and maybe even have a conversation about being a guest on the podcast.
Got a story to share or some lessons worth passing on? We’d love to hear from you.
👉 Apply to be a guest on the podcast
Let’s Help You Grow
At Help Me Grow, we know that building a business can feel overwhelming—but you don’t have to do it all alone.
If you’re struggling to get your message right, reach the right clients, or find your brand voice, we’re here to help with coaching, strategy, and support designed for real-world business owners.
🔗 Connect with Charlotte Haye:
Charlotte Haye on LinkedIn
🌐 Visit Vivid Copy
