What It Really Takes to Make a Podcast Episode – Behind the Scenes of Wired for Success with Jamie Morgan

At first glance, launching a podcast sounds simple: sit down with someone interesting, hit “record,” and off you go. But if you’ve listened to Wired for Success, you’ll know it’s more than just a good chat with a couple of mics.

Every episode of Wired for Success is a production—a finely tuned machine designed to do more than entertain. It’s built to spotlight small business owners, amplify great stories, and create real value for listeners across Hampshire, Surrey, Berkshire, and beyond.

So, what really goes into making a single episode?

Quite a lot, actually—around 7+ hours of planning, recording, editing, writing, and promotion for every 40–50 minutes you hear or watch.

Here’s a quick walk-through of how each episode comes to life.

Want the full step-by-step breakdown? Visit:
👉 https://helpmegrow.co.uk/how-to-create-a-podcast-episode/

🎯 Step 1: Booking & Guest Prep – Every Great Episode Starts with a Story

It begins with a guest booking a time through our simple online calendar. We use Google’s appointment tool to keep it friction-free—guests pick a Thursday or Friday afternoon that works for them and receive instant confirmation.

Then they get a personalised email with:

  • Studio location & time
  • A short pre-interview questionnaire
  • A heads-up on how the session will flow

The questionnaire helps us shape the conversation. We look for turning points, proud moments, and unusual backstories. We’ll also dig into their LinkedIn and socials to find interesting nuggets.

The goal? Make the episode feel like two business owners chatting over coffee—not a stiff Q&A.

🎙️ Step 2: Recording Day – Capturing the Conversation

Our studio in Eversley (just outside Farnborough, Hampshire) is kitted out for high-quality production. We use:

  • 🎙️ RodeCaster Pro + Rode PodMics for crystal-clear audio
  • 🎥 Sony ZV-E10 + two Samsung S23 Ultras for multi-camera video
  • 🎤 Rode VideoMic Pro as a backup

We save everything to a high-speed SSD—because just one session can generate 60GB of 4K video and 20GB of uncompressed audio. That’s the equivalent of 20 full HD films or 12,000 photos!

This level of content capture demands serious gear, which leads to…

🧠 Step 3: High-Spec Machines to Handle the Workload

Editing video podcasts isn’t something you can do on a basic office laptop. That’s why we’ve invested in Mac Studio M2 machines with:

  • 💾 64GB RAM for smooth, lag-free editing
  • 💽 20TB SSD storage to handle large project files

This allows us to run professional-grade software like DaVinci Resolve (video) and Reaper (audio) side-by-side, without crashes or delays. When each episode contains hours of high-res footage, speed and reliability are non-negotiable.

✂️ Step 4: Editing – Where the Magic Happens

This is the most time-intensive part of the process. Recording is just the start—editing is where the show really comes to life.

Here’s what happens:

🎧 Audio Cleanup

  • Removing stumbles, filler words, background noise
  • Balancing levels between voices
  • Applying EQ and compression for a polished, professional sound

🎬 Video Editing

  • Syncing video angles and audio tracks
  • Cutting between wide and close-up shots for a dynamic feel
  • Colour grading to make every frame consistent and vibrant
  • Adding titles, lower thirds, and on-screen branding

📝 Subtitles & Accessibility

We generate subtitles and full transcripts, which not only boost accessibility but improve social engagement and SEO.

🔗 Step 5: Publishing & SEO – Getting It Out Into the World

Once edited, the episode is mastered and published to:

  • ✅ Spotify
  • ✅ Apple Podcasts
  • ✅ YouTube
  • ✅ Acast, Mixcloud, and Podbean

We also craft detailed show notes that include:

  • A compelling description
  • Key takeaways
  • Guest bio
  • Website & social links
  • 🔗 SEO backlinks to the guest’s site

Why backlinks matter:
They boost your visibility in Google search results by telling search engines your content is valuable. Every episode we produce helps raise our guests’ online authority.

✍️ Step 6: Repurposing – From One Conversation to 20+ Pieces of Content

We don’t just stop at the podcast.

Each episode is transformed into:

📰 A full blog post:

  • Recaps the conversation
  • Embeds the video/audio
  • Shares highlights and links to the guest’s site
  • Published across 5 platforms to increase reach

📱 15–20 short-form clips:

Perfect for:

  • YouTube Shorts
  • Instagram Reels
  • TikTok
  • Facebook video

These are edited using tools like CapCut and OpusClip, with subtitles, branding, and strong hooks to grab attention on silent autoplay.

The result? One podcast becomes a multi-week content campaign.

📣 Step 7: Promotion & Distribution

We don’t just create content—we make sure it’s seen.

Each episode gets promoted through:

  • 📲 Publr for automated social media posts
  • 🎯 £200 in targeted Facebook Ads aimed at business owners in the South East
  • 💌 Email campaigns to the Help Me Grow list
  • 🎟️ First Friday Networking promotions in Camberley with posters and QR codes
  • 🗣️ Live mentions at networking events, workshops, and client meetings

And of course, we encourage every guest to share their episode too—it’s great content for their own marketing.

💼 Why We Do It – What’s In It for Us?

It’s fair to ask: if each episode takes 7+ hours to produce, uses top-tier equipment, and costs £200 to promote… why go to all that effort?

Here’s why:

🎯 It’s more than a podcast—it’s a platform.

Each episode positions Jamie Morgan not just as a business coach, but as a relatable voice for real entrepreneurs. People hear how he listens, connects, and supports others before they ever meet him.

It helps build:

  • 🚀 Brand visibility and authority
  • 💬 Authentic content for emails, social, and events
  • 📈 Website traffic and SEO value
  • 🤝 Relationships with guests, listeners, and future clients

But most importantly, Wired for Success is part of our mission:
To shine a spotlight on small business owners doing great work and make inspiration feel accessible.

🎁 Want to Sponsor or Collaborate?

We’ve created a Podcast Media Kit for anyone curious about getting involved—whether you’re a local business, content creator, or potential guest.

It shows how each episode is produced, repurposed, and promoted—plus how far the show is reaching across platforms like Spotify, Apple, and YouTube.

👉 Find out more at: https://helpmegrow.co.uk

🎧 Want to hear how it all began?

Check out Episode 1 of Wired for Success as Jamie Morgan sets the tone for the series—with honest reflections, lessons learned, and why sharing stories really matters.

Want the full behind-the-scenes breakdown?

Visit: https://helpmegrow.co.uk/how-to-create-a-podcast-episode/

Because making a podcast isn’t just about pressing record. It’s about creating something worth sharing—and doing justice to the people and stories behind it.